JIA
LOGO, BRANDING & PACKAGING
Creation of the brand identity from A to Z. Jia is a homemade food brand that produces gluten-free dumplings. The Logo is made of several elements that showcase the essence of the brand and its products. A minimalistic steaming basket, a half moon evoking the dumplings, star products of the brand, and a Chinese symbol of the name of the founder: Jia. The curves of the graphic shapes are an ode to the organic and wholeness homemade food of Jia. A serif, bold, and rounded font has been chosen for the brand's name to bring a sense of fun and yumminess. The roundness of the fond matches with the roundness of the graphic- ic elements. A minimalistic sans-serif font was chosen for the tagline to deliver a clear and impactful message. A palette of wholesome and earthy colors has been chosen to match the values of the brand: organic, healthy, wholesome, and yummy. The overall fee of the logo is flowy, organic, and minimalistic.
