MAHA COFFEE
LOGO, BRANDING & PACKAGING
Creation of the brand identity from A to Z. MAHA COFFEE is an ethical coffee brand, made in Indonesia. The Logo features a global oval shape evoking the coffee bean. Several elements inside the logo are a tribute to coffee, a coffee bean, a coffee leaf, and a cup of coffee. There is also a graphic element taken from the traditional Indonesian Batik art, to honor the land where MAHA COFFEE grows. The colors are earthy to reflect the richness of the Indonesian ground. The logo's overall feel shows elegance, uniqueness, and traditions.
