LET'S BAKE
LOGO, BRANDING & PACKAGING
Creation of the brand identity from A to Z. Let's Bake is an island bakery situated on the island of Nusa Lembongan near Bali. The logo uses a delicate, original serif typeface. The curves of the font evoke the delicacy of the pastries and bread made in the bakery. A graphic element symbolizing a loaf of bread has been designed, and a minimalist sans serif font has been used for the tagline to contrast with the main font. Both the graphic elements and the sans-serif font have the same round style and line width. Warm beige and brown colors were chosen to give the logo an earthy feel and match the patisseries' colors. The overall logo is modern, comforting, and minimalist.
