THE FRENCH GAME
LOGO AND BRANDING
Creation of a logo and visual identity. The French Game is an elegant fashion accessories brand for men. They wanted a design that is elegant and modern. I created a monogram logo, to remind of many famous high luxury fashion brands. The logo is monochrom to fit the neat and elegant products design, less is more... I then worked on their branding, packaging and signaletic.
![](https://cdn.myportfolio.com/2815e7cf-1125-42b3-bba7-836b92d7cce4/9719cd68-c47f-4ab2-938e-edc2510d43ef_rw_1920.jpg?h=1ae60c48a8d3ecf1b3050820e32a9f5e)
![](https://cdn.myportfolio.com/2815e7cf-1125-42b3-bba7-836b92d7cce4/164a9df4-2318-4a20-b108-99293efa2172_rw_1920.jpg?h=daad825c55d28241de76c2411d351010)
![](https://cdn.myportfolio.com/2815e7cf-1125-42b3-bba7-836b92d7cce4/056eeb1f-82c8-4d89-8152-d4053166f3a9_rw_1920.jpg?h=fc3509d239e64e756b186ce9be8c74bc)
![](https://cdn.myportfolio.com/2815e7cf-1125-42b3-bba7-836b92d7cce4/6707f6bf-6c08-4125-ae18-fcbefae3084f_rw_1200.png?h=56623790063d61ff8643fe67ee01804c)
![](https://cdn.myportfolio.com/2815e7cf-1125-42b3-bba7-836b92d7cce4/798a7c5d-7df4-432e-9c73-abc0b05327f7_rw_3840.jpg?h=3e76e2a6aac013db608c48fc9de4e21e)
![](https://cdn.myportfolio.com/2815e7cf-1125-42b3-bba7-836b92d7cce4/aadf4196-fa47-4027-a442-d86976a341cd_rw_1200.png?h=97dd34a58e3de08b278afdcd796cae57)
![](https://cdn.myportfolio.com/2815e7cf-1125-42b3-bba7-836b92d7cce4/756d440f-e781-49cb-92b8-dcd457c5fe48_rw_3840.jpg?h=4f189cfb0f5dc39ad83884caf53ec773)
![](https://cdn.myportfolio.com/2815e7cf-1125-42b3-bba7-836b92d7cce4/cbf416d8-006d-4a44-bf68-69008ea0103f_rw_3840.jpg?h=dca77fc954a08c6543f071bc00083bf4)
![](https://cdn.myportfolio.com/2815e7cf-1125-42b3-bba7-836b92d7cce4/837e0ac0-5b53-4bbe-8a67-75c3de8772a7_rw_1920.png?h=9e2d1cb6a200a7eafc4b78d28186924c)