GOOD KARMA
LOGO, BRANDING & PACKAGING
Creation of the brand identity from A to Z. The Good Karma is an initiative from Nusa Lembongan, Bali to support local seaweed farmers. Good Karma started with a local family using only pots and pans to create a Sea Moss Protein Cube jam-packed with micronutrients. The idea was to provide Bali people with easy access to daily sea moss while empowering the farmers. Good for you, good for farmers. The Logo represents a cube made of seaweeds, like the main product of GOOD KARMA, the seaweed smoothie cube. The curves of the shapes forming the cube evoke the seaweed's natural form. A sans-serif minimalistic font has been chosen for the name of the brand and the tagline. The rounded edges match the seaweed shapes' roundness, and the font's minimalistic side gives a clearer and more impactful aspect to the logo. A palette of greens and turquoise has been defined to echo the colors of the Lagoon between Nusa Lembongan and Nusa Ceningan, where the seaweed farms are mostly located. The overall fee of the logo is flowy, organic, and minimalistic.
