JOKER
LOGO & BRANDING
Creation of the brand identity from A to Z. Joker is a bar with a unique concept mixing a tropical vibe with the graphic codes of the cartoon character the JOKER. The logo features elegant, original serif typography to emphasize the Bar's unique character. The logo is very graphic and minimalist. The diamond shape recalls the world of playing cards, so typical of the Joker character. Tropical leaves frame the logo to echo the warm, tropical atmosphere of the bar. The color palette is a tribute to the Joker's outfit. The whole logo is minimalist, elegant, and tropical.
