SANDURA
Logo, BRANDING, PATTERN DESIGN and packaging
Creation of the brand identity from A to Z. Sandura is a brand of traditional indonesian cooking pastes, homemade with locally sourced ingredients. I created hand drawings of the main ingredients they use in their recipes, and paired it with splashes of colors to evoque the flavors of the pastes. I designed their whole brand identity, packaging, all their illustrations and patterns. The logo has been also hand drawn and represents the traditional indonesian farmer, to represent the authenticity of the brands and the products. All the patterns have been made from handmade illustrations that I did for every elements.
