HOLY SWELL
Logo & visual identity
Creation of a logo and visual identity. Holy swell is a surf shop and a cafe. They promote a surfer lifestyle and stands for the protection of the oceans, so they wanted the ocean at the center of their brand identity. I created a unique hand drawn logo, that I paired with two fonts, one bold and rond to remind the rolls of the waves and one thin and delicate to bring contrast. And I worked on their packaging, merchandising ( t-shirts, surfboards, tote bags...) and signaletic.
